The art and power of the subconscious mind
We can control our subconscious mind to become more influential. Here's a brief blog post about how you can make the subconscious mind work for you. It can both influence you and then others without manipulation.
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Thoughts precede actionsI've long been a fan of James Allen's small book "As a Man Thinketh". The subject matter is that thoughts precede our actions - always. We are what we think. However, there is a deeper level. Thoughts, too, are merely the result of deeper choices we've already made. |
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Scientific background
Benjamin Libet's groundbreaking scientific research indicated that while we believe our actions are conscious decisions, the subconscious has already guided us in how we respond. This may seem to be in contradiction with Stephen Covey's maintaining there's a "gap between stimulus and response", meaning we can decide for ourselves and be proactive. How do these seemingly opposing views add up?
Sales people, in particular, have ample reason to pay special attention to how we apply the subconscious mind in this respect. If, for instance, we simply want the money and the sales bonus, but don't care much about the product or service we offer, then it will shine through. Our desires affect our thoughts, our thoughts affect our behavior - and this is the key point - our behavior is read by the subconscious mind of the customer (Their mind will read: "insincerity" and "you don't really care, as long as you get your bonus and money".)
The customer may think he or she makes conscious decisions about you and your offering, whereas what really takes place is the projecting of your deepest desires onto them.
Decide NOW what you want! You're already getting what you didn't know you already want.

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