Passion is the beginning, but fails when not applied
Last Saturday I spoke to a large gathering of people in the financial sector. The place was packed. I was impressed by how they returned my vibes. The room was truly filled with some unspoken energy. It was visible in the eyes of each one. Everyone could sense it. Don't you love it when a crowd carries you through a keynote session like that?
By the end I had people asking me about specific cases in which they would like to apply the 3 Energies (3E). They experienced what I call a Born Buying Desire (BBD). It happens when our inside passion is triggered - when mind and heart begins to run in sync - when energy and sensitivity are both increasing and in balance. These are the first fruits of passion and are critical elements for any public speaker to be aware of. However, the BBD is but the first step and only the beginning.
To me it's always disappointing to see how most speakers are satisfied with just the Born Buying Desire (BBD). When they're in front of their listeners and get some kind of enthusiastic response, they feel they've achieved their objective. How long do you think that feeling lasts inside them? Do you want me to tell you?
The Born Buying Desire is not the object nor the end. Why? BBD has no lasting effect unless an individual commitment is tied to it. In my experience the BBD pretty much follows normal retention rates, i.e. it depends on how much you've encouraged participation. This means that a good keynote is both forgotten and has lost its emotions within an hour, regardless of how much energy was exchanged. What's left is not enough to inspire action, unless a commitment is made while the mind and feeling is still there.
Here's what we need: No public speaker should ever leave their listeners without challenging each individual participant to some kind of specific action related to the subject. Ideally, we should establish Subjective Linkage (SL) and Emotional Commitment (EC), but unfortunately few know how to do so. Why is that? Because most speakers are not responsible for the follow up and results of what they started.
No sale nor change in behavior occurs without follow up on the BBD level. Next time you're in charge of a keynote session, always ask beforehand how it will be followed up, to make sure you indeed will influence your students, not merely generate a temporary desire.
I rest my case ;-)
Kommentarer
Logg inn eller opprett brukerkonto for å kommentere.